Established in 1954 by Dharam Pal Gupta, Purshotam Das Gupta, and Rajkumar Bansal, the Liberty group has grown into the largest footwear manufacturer and retailer across India. Initially called “Pal Boot House,” the liberty group has never shied away from evolving to meet the needs of the market.

Over the last 60 years, Liberty Shoes has gone from strength to strength in the footwear market, carving out a place for itself in the Indian zeitgeist.

In line with their path-breaking, visionary past, the Liberty Group looks to expand their reach beyond footwear, entering the lifestyle market in earnest, for the first time in their history with the creation of a line of finely crafted fragrances for him and her.

Crafted by master perfumers from France, the LL perfumes exude a sense of class and quality unseen by the Indian Market before. The new brand identity – Liberty Lifestyle, was created keeping in mind the growing aspiration of the modern Indian.

Representing the new face of an age old company, the LL Logo has come to encapsulate a new Liberty – A company reaching towards the upper echelons of luxury lifestyle, unencumbered by its past and convention. Indeed, the logo reflects a brand finally choosing to be liberated, choosing to embrace a new path and create something unseen and different from before.